About the project
Based in Keqiao—one of China’s प्रमुख textile production centers—SCENARIO is a textile company that approaches fabric creation as both a technical discipline and a form of artistic expression. By offering tailored solutions, the company responds creatively to the specific requirements of each client. Pentagram developed a brand identity and website that capture this dual perspective.
A custom wordmark for SCENARIO was created and structured as a modular logo within a 3×3 grid. This grid becomes a defining element of the identity, recurring across the system as colored blocks that frame images and photography in both print and digital formats.
To ensure visual consistency, bespoke Chinese characters were designed to align with the proportions and structure of the Latin wordmark. Supporting typography includes Noto Sans SC for Chinese text and Pitch for Latin script.
The identity system was carried through to applications such as SCENARIO’s fabric swatch book and its website. Additionally, photographer Jack Davison was commissioned to create the brand’s first set of product imagery.
