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Power Grid Components / PGC

Power Grid Components / PGC

Brand identity for a leading designer and manufacturer of essential equipment for electrical substations.

The identity centers on the shortened name PGC, built of custom letterforms with engineered shapes that reference the company's componentry.

A dynamic rendering style pulses in the brand's electric blue, highlighting the precision engineering in detailed dimensional animations as individual components assemble into complete machines.

The new identity establishes a powerful presence for PGC, emphasizing its role as a maker of the critical components that keep the world running.

The shortened name enables an endorsed brand architecture, positioning PGC as a strong parent while allowing the sub-brands to retain their individual identities.

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About the project

Growing energy demands are placing increasing strain on aging electrical infrastructure. As consumption rises and renewable energy sources expand, the grid must evolve to handle greater capacity and complexity. This shift requires both new and upgraded substations, along with experienced partners capable of supporting the next generation of energy systems.

Power Grid Components (PGC) operates as a key designer and manufacturer of essential substation equipment, including transformers, insulators, protectors, and switches. Serving major utilities across North America, the company plays a critical role in improving grid performance, safety, and reliability as part of the broader energy transition. Pentagram’s identity for PGC reinforces its position as a foundational contributor to the infrastructure that powers modern life.

Established in 2017 with support from Blackstone, PGC was created to expand a group of established companies within the electrical components sector. Its portfolio includes brands such as Meister, Allied Bolt, Newell, ITEC, and Royal, many of which have long-standing industry recognition. Working alongside FundamentalCo, Pentagram helped translate a broader strategic vision into a cohesive identity, positioning PGC to compete with major global players like ABB and Hubbell. The use of the abbreviated name “PGC” provides flexibility for future growth and diversification.

The visual identity is built around this shortened name, using custom letterforms with precise, engineered shapes that reference the company’s technical expertise and product range.

Given the variation in recognition across its portfolio, the system introduces an endorsed brand structure. This approach strengthens PGC as the parent brand while allowing individual companies to maintain their established identities. Existing logos were refined where appropriate, while others were redesigned for consistency. A shared electric blue color unifies the group, signaling connection across all sub-brands.

To differentiate from standard industry visuals, Pentagram redefined the approach to product imagery, presenting components in a more intentional and cohesive manner that emphasizes their design and function.

The identity also incorporates motion, with animated elements in electric blue highlighting the precision and assembly of components into larger systems. This is complemented by a flat graphic language used for two-dimensional illustrations, creating consistency across formats.

Environmental photography further supports the system by capturing real manufacturing settings and processes. By showing employees at work, the imagery provides an authentic representation of production and reinforces the company’s operational expertise.

Client

Power Grid Components

Sector

Manufacturing & Industrials

Discipline

Brand Identity

Office

New York

Partner

Luke Hayman

Project Team

Shigeto Akiyama
Antonio Nogueira
Anna LaGrone
Brett Hilton
Ben Law

Publications

Ahmedabad

Connect

Power Grid Components / PGC

Igluu

Location

Phone

Email